Category: Marketing
5 summer marketing strategies for small businesses
Summer’s on the horizon, but it’s not the time to put your marketing efforts on hold. Depending on your industry, this season could bring more traffic, or a noticeable slowdown. Either way, staying visible can help you stay competitive while others check out. With people spending more time outdoors and local tourism picking up, summer…
The art of managing customer reviews
Suppose a new restaurant opened in your neighbourhood, wouldn’t you look up reviews of their business online before trying it out? Nowadays, online reviews are an integral part of the customer journey. As consumers, our decision to try out a new restaurant, book a hotel, or purchase a product is often influenced by the opinion…
Top trends affecting SMBs in 2023 – Part 2
Small businesses face a unique set of challenges in 2023 when it comes to staying ahead of emerging trends. With limited resources and a constantly evolving marketplace, it can be difficult to know where to focus your efforts. However, staying on top of the latest trends can be crucial to the success of your small…
Top trends affecting SMBs in 2023 – Part 1
Over the past few years, small businesses have faced an enormous set of challenges, undergone an incredible amount of change, and have had to practice adaptability to new emerging trends. Unfortunately, there’s no reason to believe this will subside anytime soon, as the Canadian economy is set to face a mild recession. Still, small and…
Small business checklist – Planning for 2023
For most small business owners, this time of the year is dedicated to getting ready for the Holiday rush and ending things on a strong note. However, it’s important to plan for what’s to come. After all, 2023 is just a few weeks away. Having a small business checklist at your disposal gives you a…
Building a business for Generation Z
With most of Generation Z now in their late teens and early twenties, a new wave of consumers, employees and proprietors is emerging. According to a survey from RBC, challenging economic conditions have strengthened the desire for entrepreneurship in Canada, especially among younger people. Known as a tech-savvy generation, Gen Zers are leading the way…
The Metaverse and its impact on small businesses
The Metaverse. As a small business owner, does this term stir curiosity, confusion, or even fear? Maybe you’re wondering if the Metaverse is the future of the Internet, and if your small business can benefit from it? Is the Metaverse already here? While there has been a lot of buzz around it, it’s still very…
How to improve your customer communication
Customer communication always has, and always will be, a critical and difficult skill for small businesses to master. It comes with no surprise that 89% of consumers consider customer service as the driving factor for repeat business. The consumer of today doesn’t tolerate lackluster communication and expects businesses to be accessible and available – always.…
Content to enrich your SMB’s social media
Where do I Start? Social media is continually changing the way that we communicate and consume information. Today, quality content is the foundation and at the heart of any successful social media strategy. As a small-business owner, it can be challenging to dedicate time creating engaging and entertaining content. It’s also extremely competitive, 93% of…
Getting started on TikTok: Small business tips
What is TikTok and why should I join? As the most popular app downloaded in 2020, chances are you’ve heard of TikTok. Since its launch, the app has exploded in popularity and now has over 1.1 billion active users worldwide. TikTok is a short-video platform, where creators can share content on any topic from comedic…
5 tips to create a successful loyalty program for your small business
From phone companies to cosmetics brands to coffee shops, the business world is swimming with loyalty programs. In fact, more than 90% of companies have some sort of loyalty program in place. Why? Because customers love them, and businesses can profit from them. The average consumer belongs to 14.8 loyalty programs and, done well, these…
Getting started with small business influencer marketing
Now a billion-dollar industry, influencer marketing has become the fastest-growing customer acquisition marketing method. With a return-on-investment 11x higher than traditional advertising campaigns, it’s clear that influencer marketing is a highly effective way of promoting and growing a business – yes, probably even your small business! What is influencer marketing? Influencer marketing is a form…
How to create a small business marketing plan
When you’re a small business owner, marketing can be one of your biggest challenges. In fact, marketing problems are among the top causes of small business failure. Effectively marketing your product or service might be more complicated than you expect—especially if you’re new to marketing. Here are seven steps to help you build and implement…
5 steps to creating an effective content calendar
With 2020 officially behind us and the post-holiday lull setting in, now is the perfect time to set your business up for a successful online presence. As you take this opportunity to plan your goals for 2021 and prepare your business’ action plan, you should also take this time to plan a social media content…
How to evaluate your small business marketing plan
As a small business owner, every resource you invest in your business is precious. Marketing is essential to grow brand awareness, generate leads, and connect with current customers. But how do you evaluate your small business marketing plan to see if your initiatives are working? Meaningful marketing results don’t happen overnight — it can sometimes…