Category: Marketing
5 SEO tips for beginners
SEO (Search Engine Optimization) is the practice of increasing organic traffic to your website through a search engine, like Google. Essentially, when you “optimize” your website for Google, you are adjusting it in order to increase the chances your website will come up as an answer when a potential customer is searching online for a…
How to successfully manage customer reviews
With more and more consumers researching the web to make their purchase decisions, the importance of reviews has become undeniable. Although you might feel like you have no control over what customers say about you online, there are things that you can do to encourage reviews and manage them in a way that benefits your…
Why your customer reviews matter more than ever
As we continue to shift towards a more digital market, customer reviews are more important than ever. Although opening your business up to potential criticism may seem intimidating, you shouldn’t be scared of reviews. In fact, consideration of reviews has become a critical part of your customer’s journey and it is in your best interest…
4 cost-effective small business marketing ideas
Although running marketing campaigns on a small business budget can be challenging, it is doable. In fact, some marketing initiatives are less expensive than you might think! All you need is a little time and creativity. Whether your small business is in the process of reopening, slowly getting back on track or looking to accelerate…
Increasing your website sales
COVID-19 pretty much shut your business down and significantly impacted your sales. You decided to take your business online (or are thinking about it), and after a lot of work, time and money, you have your site up and running. But, there’s one major problem, your online sales aren’t what you expected. Sounds like you…
First steps to taking your business online
Small businesses across the country were hit hard by the COVID-19 pandemic. But, as restrictions start to ease up and re-openings begin, business owners can finally focus on rebuilding towards a new “normal”. In addition to the financial support offered to small businesses by their Federal and Provincial governments, we noticed that many opted to…
Building your business up when the economy is down
Entrepreneurs are often more confident about borrowing and investing in business growth during a roaring economy. However, business growth opportunities can present themselves, even during a weak economic cycle.
How to Launch Your First Content Marketing Campaign
Content marketing has become an indispensable asset to many companies. In 2016, marketing teams in the U.S. spent $12 billion on content, while $40 billion was spent globally, estimates [...]
Biggest Challenges for Your Digital Marketing Strategy
The right digital marketing challenge can help your small business generate new customers and more sales. Here are three things to consider when mapping out your strategy.
Considerations Before Hiring a Marketing Specialist
Here are four things to consider when hiring a marketing specialist. Hiring the right person will help your business stay on top of the most effective marketing trends to help [...]
Make Customer Service the Start of Your Marketing Efforts
Focusing on customer service and increasing the average life of a customer can really impact your business’ bottom line. Here are 4 strategies that will help you make customer service [...]